Do you want your website to get marked as a black hat marketing operation? Of course, you don’t! Nobody wants to see their eCommerce sites and landing pages drop down suddenly in the search rankings, so you need to keep a close eye on how many backlinks you have and what kind you’ve got.

You obviously need to have a number of higher quality backlinks for SEO purposes, but too many can actually ruin the online reputation of a site. Putting a monitoring scheme in place will help to eliminate poor quality and dead links so this doesn’t happen to you.

Keep in mind that while major search engines like Google and Bing have changed their policies over the years, they haven’t rewritten the rules regarding black hat SEO practices. Here at Backlink Patrol we’re always monitoring the situation, so we can say with a great degree of certainty that backlink monitoring is every bit as important as it ever has been.

Unfortunately, many people completely overlook this process. That’s sad because backlinks are in fact the backbone of all SEO operations and search engines have high regard for good quality links.

Why Engines Rate Down Poor Links

At one point, when Yahoo was at the height of its popularity and Google didn’t have such a stringent policy, people were able to get sites to rank simply by adding dozens of hyperlinks after the actual content. This helped people start to flood the web with dozens of spam sites, and in turn, they kept legitimate businesses and informational pages out of the rankings.

Over time, things gotten tightened up. There was a time when most engines were looking at links to “About Us” and “Contact” pages and ranking down sites that linked to their own brand name! Fortunately, those days are largely behind us, but lower quality links that look like spam are still poorly received by the AI-based algorithms that power these search sites.

Fortunately, you can do much more than simply remove bad links once you’ve come across them.

Disavowing Poor Quality Links when You Find Them

Provided that you regularly monitor backlinks, you’ll come across some lower quality ones sooner or later. Once you do, you’ll want to do more than just remove them. You can actually disavow a domain directly. This cuts the connection to your site and lets the search engines know that you didn’t actually want any unnatural traffic to begin with. Since this improves your site’s public image by saying you didn’t want to do anything that looks suspicious, it’s good for SEO.

Once you have a file filled up with backlinks from sites that have unnatural link profiles, you can send it into the search giants. This gives you the ability to skirt some of the SEO penalties that sites with a negative profile are generally subject to. Remember that you’ll only be finding these sites if you make sure to constantly monitor all of your backlinks and make notes whenever you find bad ones.

After you’ve looked through everything, you might be asking yourself how you ended up with so many in the first place. In many cases, it might be due to out of spec marketing bots that make links to everything they see. Keeping your eye on your profile will help you spot where these bad hyperlinks come from in the first place.

Make Monitoring Backlinks Easy

At Backlink Patrol, we’ve seen many people who find it difficult to monitor anything when it comes to SEO. Considering how many different tasks small business owners are faced with on a daily basis, it’s no surprise that something so mundane could potentially fall by the wayside. As a result, we’ve come with an easy-to-use solution that can revolutionize the way you trace links heading back to your blogs and landing pages. Contact us online today and see just how easy our automated tool really is.

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