What is a Backlink: Backlink Definition and Importance

Countless professional bloggers aren’t really aware of what backlinks are! They often talk about them and they might even brag about how many their particular site has. However, these self-proclaimed pundits often aren’t all that sure about how search engines really operate. Unfortunately, this means that the industry has ended up with a ton of […]

Backlink Tracking Basics: NoFollow Links vs. DoFollow Links

Backlinks can help or hinder your SEO, depending on how you and other websites use them. It’s better for you if other websites link to your pages, but worse if you do vice-versa. Even so, you want to foster backlinking by creating camaraderie or establishing yourself as an expert in your field. We want to […]

How to Audit Your Backlink Profile in 6 Easy Steps

What’s the search engine ranking of your latest post? Don’t cheat and go look it up on your favorite search engine! If you don’t trust the content you’re posting to appreciate in the rankings in a relatively short period of time, then you need to audit your backlinks and ensure that the ones you have […]

How Monitoring Your Link Profile Can Prevent Negative SEO

When spammers want to create negative SEO against your website, they need only to build low-quality links or redirects. Therefore, it is vital that you know when this is occurring. This is done through monitoring your link profile. There are various tools out there to accomplish this with reports sent directly to your inbox each […]

How To Identify Bad Backlinks Before It Hurts Your SEO

You want to preserve your SEO. Good SEO means that when potential consumers search for certain keywords, they will find you first on Google’s list of results. That’s because those keywords connect to the products or services you sell. Google, however, has programs designed to identify pages that over-optimize for SEO or promote spam. Then […]

How To Track Your Paid Backlinks And Guest Blogs

The same way a social media profile introduces yourself to the world, a backlink profile tells the Internet world, name Google, an idea of what your site is about. However, while your social media is curated by you, a backlink profile will have everything about your website including thousands of links and URLs all containing […]

5 Backlink Analysis Tools to Skyrocket SEO

Backlink analysis is the cornerstone of SEO. Backlink analysis tools are extremely useful in helping you build a strong backlink profile to show you all the backlinks you have gained and their sources. This will give you an idea of your website’s ability to rank well in search results. It also requires that you analyze […]